Full Job Description
Position: Digital Content Strategist
Location: Lincoln, Delaware
Company Overview
At Amazon, we strive to be Earth's most customer-centric company. We focus on building a place where customers can find and discover anything they might want to buy online, and we make it easy to do so. As a top revenue company in the e-commerce industry, we continually innovate and improve our digital presence to adapt to changing market dynamics and customer preferences.
Overview of the Role
We are looking for a passionate and experienced Digital Content Strategist to join our dynamic team in Lincoln, Delaware. In this role, you will be instrumental in crafting effective digital marketing strategies that resonate with our target audience. Your primary goal will be to enhance our online visibility and create compelling content that drives traffic, boosts engagement, and ultimately translates to conversions.
Key Responsibilities
- Develop and implement innovative content marketing strategies to improve brand awareness and audience engagement.
- Conduct in-depth content audits and SEO analysis to ensure content aligns with best practices and search engine algorithms.
- Collaborate with designers, developers, and marketing teams to create cohesive and visually appealing digital content.
- Lead the content creation process, from ideation and drafting to editing and publication, ensuring all materials adhere to brand standards and voice.
- Analyze performance data using analytics tools; generate actionable insights to continually optimize content strategies.
- Stay updated with the latest industry trends, tools, and best practices, integrating new techniques into our strategy as appropriate.
- Manage and coordinate multi-channel campaigns, ensuring a consistently high-quality experience across all platforms.
- Engage with audiences on social media, responding to comments and inquiries in a timely manner.
- Support the design and execution of marketing collateral, including emails, newsletters, and promotional materials.
Qualifications
To succeed in this role, you should possess the following qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital content strategy or a similar role within a top revenue company.
- Proven experience with SEO best practices, keyword research, and analytics tools (e.g., Google Analytics, SEMrush).
- Exceptional writing, editing, and proofreading skills with attention to detail.
- Strong understanding of various digital marketing channels (social media, email, blogs, etc.).
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Creative mindset with the ability to produce visionary content that drives engagement.
- Strong interpersonal and teamwork skills; able to build positive relationships across departments.
What We Offer
At Amazon, we value our employees and invest in their professional growth. As a Digital Content Strategist, you will enjoy the following benefits:
- Competitive salary with performance-based bonuses
- Comprehensive health, dental, and vision insurance
- Generous vacation policy and paid time off
- 401(k) plan with matching contributions
- Professional development opportunities and continuing education reimbursement
- Flexible work environment with options for remote work
Diversity and Inclusion
At Amazon, we believe that diverse teams drive innovation. We encourage applications from individuals of all backgrounds and experiences. Our commitment to diversity is reflected in our inclusive workplace culture that celebrates uniqueness and ensures that everyone has the opportunity to thrive.
Application Process
If you are passionate about digital content strategy and eager to be part of a team that shapes the future of e-commerce, we encourage you to apply! Please submit your resume, cover letter, and a portfolio of relevant work demonstrating your digital content experience.
Come and join us at Amazon in Lincoln, Delaware, where your creativity and strategic thinking can make a real difference!
Amazon is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.